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Growth & Ecommerce
DTC growth strategy, channel expansion, customer acquisition, conversion optimization and retention.
ANALYTICS. OPTIMIZATION. GROWTH.
Matthew Giggengrove
Growth & DigitalMarketing Executive
DTC Ecommerce | Performance Marketing | Growth Strategy
I build and scale ecommerce growth through performance marketing, analytics, digital optimization and building strong teams. For more than 20 years, I’ve led growth for DTC brands and ecommerce businesses across the U.S. and global markets.
Available for senior leadership opportunities and select advisory & consulting engagements.
$20M → $45MEcommerce revenue growthAt HomeClick
+76%Annual sales growthLeading outdoor apparel brand
16×International brand growth~$150K to $2.4M
20+Client portfolioBuilt from zero at ESW
What I Do
TURNING STRATEGY INTO MEASURABLE GROWTH.◎
Performance Marketing & Analytics
Paid media, measurement, attribution, forecasting and reporting focused on stronger performance and profitable growth.
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Leadership & Scale
Teams, agencies, cross-functional organizations, executive stakeholders and building new capabilities.
Professional Experience
VIEW FULL RESUME →2017 – 2026
ESW (eShopWorld)
Head of Marketing ServicesBuilt and scaled a marketing services capability serving 20+ DTC and retail clients across global markets, managing $2M–$5M in annual media investment.
2012 – 2017
HomeClick LLC
Director of MarketingOwned marketing strategy and P&L for a $45M ecommerce business, growing revenue from $20M to $45M while expanding gross margin and reducing CAC.
2009 – 2012
HomeClick LLC
Marketing ManagerDoubled SEO revenue to $4.6M and increased retargeting ROI 76% YoY through digital optimization, merchandising and channel strategy.
2004 – 2009
Home Décor Products
Marketing ManagerLed taxonomy, merchandising, UX and digital optimization across five ecommerce platforms while improving operational efficiency and product onboarding.
Brand Experience
SELECTED CLIENT & BRAND WORK
About Me
I’ve spent more than 20 years at the intersection of ecommerce, digital marketing and martech — from operating an ecommerce business and owning its marketing P&L to building a global marketing services capability supporting major consumer brands.
I’m most energized by challenges where creativity, data and judgment have to work together: deciding where to invest, understanding what’s driving growth, improving the customer journey, and building systems and teams that scale profitable growth.
I’m based in New Jersey and work comfortably across distributed organizations, executive teams, agencies and client organizations.
Connect on LinkedIn →Advisory & Consulting
I work selectively with businesses that need senior-level ecommerce and digital-growth expertise without a full-time executive hire.
- Growth Strategy & Ecommerce
- Performance Marketing & Measurement
- Analytics, CRO & Marketing Operations
Recent
MG
Matthew GiggengroveLinkedIn
inMeat proxy bad. Human thought good.
AI makes us much faster, especially on complex tasks. We shouldn’t eliminate critical thinking to try to be even faster.
Read on LinkedIn → See more on LinkedIn →